JD John Desjardins
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Story Companies Work with me Insights Proof
John Desjardins
Open to select leadership and advisory opportunities.

Growth is a system. I build the system.

AI Architect · AI Engineer · AI Developer · Growth & Operations

I’m an AI architect, engineer and developer. I’ve also spent 20+ years building companies, revenue systems and marketing organizations — so when I design a system, I can lead the team that runs it, and I can build it myself.

Leadership · Fractional · Advisory · Select Projects
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I read these myself
Skills
The story

I've already sat in the seat you're hiring for.

It started on the acquisition desk — media budgets, attribution, and a number that had to land every month. That grew into running global performance marketing, and building a category leader from nothing. Now it's AI systems — the audit first, the build second.

Four companies of my own later, the pattern hasn't changed. The strategy is rarely the problem. The system underneath it is.

John Desjardins
Los Angeles, California
CLARITY

A direction the whole team can act on by Monday.

SYSTEMS

Data, cadence, and automation that hold without me in the room.

OWNERSHIP

Someone accountable for the number every single week.

The companies

Software, plugins, agency, telehealth, wellness.

The industry changes; the way they're built doesn't.

Enterprise AI · Systems Build
FLYBRN
Founder

We audit how a company actually operates, design the system it should be running on, and build it in their environment. Their accounts, their cloud, their code.

Operating audits and systems build
Every claim carries one The evidence key
VERIFIED A named record, export or filing
ESTIMATE Our assumption, method stated
UNVERIFIED Needs a document or a call
Nobody else in the category shows their own uncertainty.
Agency
Silicon Beach Web
Founder & Managing Director

A white-glove design, marketing and development agency — sites, systems, brand, and the campaigns behind them.

Design · Marketing · Development
Plugins
Rockstar Cowboy
Founder

Plugins that add what WordPress, Shopify and other platforms are missing. Makers of ArtifactPlugin.

WordPress · Shopify · Plugins
Telehealth
20Science
Founding Partner
Telehealth · GLP-1 · Care ops
Sexual wellness
Throbbs
Founder

A 12,000-product wellness catalog with the merchandising, content and fulfillment engine behind it — plus LibidoDrops, our own product line.

Ecommerce · Catalog · Content
Work with me

It starts with an audit.

Most of what I am hired for now is enterprise AI and the diagnostic that comes before it. Sometimes the answer is AI. Often it is not — and knowing the difference is most of the value.

Strategy is me. Build is my team at Silicon Beach Web. FLYBRN is my software company: we build and sell our own software products, and we build custom software.

Start a conversation
01

AI architecture

The system design before the spend — what to automate, what to leave alone, what it costs to run at volume, and the honest case for doing none of it.

02

Business audit

Ninety days of your real data against your org chart and your P&L. I find the actual constraint, not the one everyone is already arguing about.

03

AI build & implementation

Delivered with my team at Silicon Beach Web when you need hands, not just a deck — agents, internal tooling, data plumbing, and the change management around it.

04

Fractional & interim executive

CMO, CGO, or Head of Growth — part-time, with full accountability for the number.

05

Advisory & board seats

Ongoing counsel on growth, AI strategy, and market expansion — for founders and the funds behind them.

06

Full-time executive

For the right company and the right mandate, all the way in. I have held the seat before.

Wellness, entertainment, sports and iGaming.
Proof

What the systems actually did.

No timeline, no logo parade. Outcomes I was accountable for, built the same way I build an AI system now — diagnose first, then ship.

Where

Operating seats and advisory work — what I owned, and what it moved.

Sharp.App
Fractional CTO / CRO · ongoing
Rebuilt their apps, their operations — the entire business, really. Equity as a founder.
WINDAILY
Acting CMO · 2024–2025
Rebuilt the older business.
Bally's
Sr. Director, Omni Channel Marketing · 2022–2023
Led teams and budgets. Worked with the offline casinos to activate our online products — bridging brick-and-mortar to online, and rewards.
Monkey Knife Fight
Sr. Director, Acquisition & Operations · 2019–2023
There from inception, and wore every hat. Acquisition, retention, operations, built their ecommerce, and worked with the product team on the software that aligned marketing, paid, HubSpot, email and offline activations.

"I'd rather be judged on what still works a year after I've gone. Build the system, hand it to someone who owns it, and leave the company better at the thing than it was before I showed up."

John Desjardins signature
Insights

What I’m actually seeing.

AI business auditsAI operationsAI softwareAI automation
✓ You’re on the list.
Field Notes

A real problem I hit, what I actually did about it, and the number it moved.

No roundups, no recycled LinkedIn posts, no selling.

✓ You’re on the list.
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Tell me what you're looking for.

Thirty minutes, no pitch. If I'm not the right person for it, I usually know who is.

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Send a message · Los Angeles, California
Ask about my work
My clone · trained on my work

What are you looking for?

Describe the problem in your own words. It knows the work, the numbers, and what I'd say no to.

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Book a call
Thirty minutes on your actual problem — no pitch, no deck.
Preferred day
Preferred window
You
I confirm the exact time by email, usually same day. Nothing gets shared or sold.
Got it — that works.

I'll confirm the exact time by email today. If something's urgent before then, Telegram is faster.

Before you go — want to talk about where AI pays off?

I've shipped AI into real P&Ls and watched most of it fail. Leave your email and I'll reach out to talk through where it can pay off for you.

Thanks — I'll be in touch.