Campaigns don’t scale without systems. That’s where CRMs and marketing automation come in—running acquisition, retention, and customer journeys in the background while you focus on strategy.
My stack includes GoHighLevel, HubSpot, Klaviyo, and ActiveCampaign, alongside SMS, email, and push automation that keeps customers moving through the funnel.
GoHighLevel: The All-in-One Power Hub
GoHighLevel (GHL) is my CRM of choice for multi-channel campaigns.
- Pipelines & lead tracking – Keep every prospect in sight.
- Email, SMS, voicemail drops – All inside one platform.
- Workflows & automations – Triggered by behavior, not guesswork.
It’s built for agencies and growth marketers who need everything under one roof.
HubSpot: Enterprise-Grade CRM
For bigger organizations, HubSpot provides depth and scalability.
- Sales + marketing CRM – Unified data across teams.
- Lifecycle automation – Sophisticated journeys with branching logic.
- Reporting – Attribution, revenue tracking, and dashboards execs love.
Klaviyo: The E-Commerce Specialist
For e-commerce brands, Klaviyo is the king of lifecycle marketing.
- Advanced segmentation – Target down to behavior + purchase history.
- Flows that drive LTV – Abandoned carts, replenishment, winbacks.
- Deep Shopify integration – Plug directly into storefronts.
ActiveCampaign: The Automation Beast
ActiveCampaign brings flexibility for mid-market and advanced setups.
- Email + SMS flows – Complex automations that respond in real time.
- Behavioral triggers – Every click, open, or visit becomes a data point.
- CRM integration – Sales and marketing finally play nice.
How I Use CRM & Automation in Real Workflows
- GoHighLevel for lead gen and cross-channel funnels.
- HubSpot for B2B/enterprise pipelines.
- Klaviyo for e-commerce retention and LTV.
- ActiveCampaign for complex automations and mid-market clients.
Automation doesn’t replace strategy—it makes strategy scale. The right CRM turns campaigns from manual grind into systems that deliver growth day and night.