AI isn’t just hype—it’s the extra teammate who never takes a sick day. From Large Language Models (LLMs) to voice AI like ElevenLabs, design tools, bots, and bulk automation, I use AI to scale content, streamline operations, and do in hours what used to take days.
Here’s how I make AI actually useful (not just cool demos).
Large Language Models: The Content Engine
✔ ChatGPT (OpenAI) – Campaign concepts, blog drafts, email flows.
✔ Claude (Anthropic) – Summarizes 80-page PDFs, contracts, and technical docs.
✔ Gemini (Google) – SEO research, keyword clusters, live data analysis.
✔ Local LLMs (LM Studio) – On-device for private, repeatable workflows.
How I use them: to create content libraries, polish reports, and bulk-generate campaign variations.
ElevenLabs & AI Audio: Content With a Voice
✔ Instant voiceovers – Ad scripts, onboarding, training videos.
✔ Multi-language scaling – Same script, multiple markets.
✔ Dynamic personalization – Audio content that adapts to customer journeys.
How I use it: to turn written campaigns into ready-to-publish video/audio in minutes.
Design AI: Pixels Without the Pain
✔ Stable Diffusion & Canva AI – Mockups, thumbnails, and ad creative on demand.
✔ Bulk asset creation – Generate 20 banner variations in one run.
✔ Visual ideation – Test styles and layouts before design sprints.
How I use it: to accelerate design cycles and give my creative team multiple directions instantly.
Notetaking & Knowledge Capture: Never Lose the Thread
✔ AI note tools (Otter, Fireflies, NotebookLM) – Auto-transcribes calls, meetings, and brainstorms.
✔ Instant summarization – Key takeaways in minutes, not hours.
✔ Searchable archives – Find the “aha moment” months later.
How I use it: to replace messy meeting notes with structured insights that feed directly into campaign playbooks.
Bots & Automation: The Always-On Crew
✔ Discord/Slack bots – Welcome flows, role assignment, FAQs.
✔ CRM bots (GoHighLevel, HubSpot) – Automated SMS/email responses.
✔ Zapier + AI – Survey analysis, follow-up emails, content tagging at scale.
How I use them: to reduce manual busywork and keep customers engaged 24/7.
Bulk & Scale: The True Productivity Edge
✔ Ad copy factories – Feed CSV → AI generates hundreds of variations → ready for testing.
✔ Bulk image/video workflows – Batch-create thumbnails, subtitles, or resized assets.
✔ Report automation – Weekly dashboards generated and sent without human effort.
How I use it: to turn repetitive, high-volume tasks into one-click workflows that scale output without scaling headcount.
Guardrails: Making AI Work Without Breaking Trust
✔ Human QA always – AI drafts, humans refine.
✔ Brand guardrails – Prompt libraries, banned claims, and style sheets.
✔ Compliance checks – No shortcuts in regulated industries.
How I Actually Use AI Tools (The Boring but Effective Parts)
✔ Maintain prompt + workflow libraries for every client.
✔ Use AI note tools to capture and repurpose insights.
✔ Build bulk pipelines (content + creative) for fast A/B testing.
✔ Automate design + copy iterations in parallel to double creative velocity.
✔ Track time saved + campaign results as ROI—not just “wow factor.”
AI isn’t magic—it’s leverage. From content to design to support, it turns “what used to be impossible at scale” into everyday workflows. The payoff isn’t just productivity—it’s compounding growth.