AI is here, it’s powerful, and no, it’s not about to replace us all (yet). But if you’re not using it, you’re basically writing emails on a typewriter while the rest of us are flying spaceships.
I don’t just use AI—I wrangle it, train it, and make it work for me like a digital Swiss Army knife. Whether it’s brainstorming ideas, automating workflows, or faking deep intellectual debates, AI is the assistant I never have to pay or remind to show up on time.
Let’s break down the big four in my AI toolbox.
ChatGPT: The AI That Started It All (And Won’t Stop Talking)
ChatGPT is like a super-smart intern who knows everything… but also occasionally makes stuff up. I use it for:
✔ Content Generation – Blog posts, emails, ad copy. Basically, it writes the first draft so I don’t have to.
✔ Idea Brainstorming – Need a campaign concept? A better headline? A fake company name for a startup that’ll never exist? ChatGPT has ideas for days.
✔ Data Crunching & Summarizing – Because sometimes reading a full report is just too much work.
It’s fast, useful, and sometimes terrifyingly good—as long as you fact-check like your job depends on it (because it does).
Gemini: Google’s Brainchild (That Occasionally Acts Like a Know-It-All)
Gemini (formerly Bard) is Google’s AI baby and, naturally, it’s obsessed with search results. It’s like ChatGPT but with extra Google DNA and a slightly stronger urge to correct you.
✔ SEO & Keyword Research – If you want Google to love your content, using Google’s own AI isn’t a bad idea.
✔ Data-Driven Insights – It’s plugged into live data, so it won’t confidently tell you that Blockbuster is still a thing.
✔ Google Docs & Workspace Integration – Because if I can talk to AI inside my emails and spreadsheets, why wouldn’t I?
Great for SEO nerds, content marketers, and anyone who already lives in Google Drive.
Jasper: The AI Copywriter Who Actually Understands Branding
If ChatGPT is the excited intern, Jasper is the seasoned marketing pro who’s been through 10 rebrands and lived to tell the tale.
✔ Brand Voice Consistency – It learns your tone, so you’re not sounding like a different person every time.
✔ Ad Copy & Social Media Content – Jasper spits out headlines that actually convert, not just ones that sound smart.
✔ Automated Blog Writing – Plug in an outline, and boom—you’ve got an article that sounds like you (but on caffeine).
I use Jasper when I need AI to write like a human and not like a robot with a thesaurus.
Claude: The AI That Reads More Than I Do
Claude is like that friend who actually finishes books and can summarize them in one sentence. It’s trained on a ridiculous amount of text and is great for:
✔ Reading & Summarizing Long Reports – It chews through 100-page PDFs like a speed-reading champion.
✔ Legal & Technical Writing – If you need AI to help draft contracts, TOS, or a very convincing excuse email, Claude’s got you.
✔ Context Retention – While other AIs have goldfish memories, Claude actually remembers what you told it five minutes ago.
Basically, if ChatGPT is fast and creative, Claude is thorough and analytical.
How I Use AI (Without Letting It Take Over My Job)
✔ It does the busy work, I do the thinking. AI can write, summarize, and optimize, but I make sure it actually makes sense.
✔ I use multiple AIs for different strengths. Each one is great at something—so why not let them battle for my affection?
✔ I fact-check EVERYTHING. Because AI is great at making things up with confidence, and I don’t want to be the person who trusts it blindly.
✔ I keep the final say. AI doesn’t replace creativity, instinct, or a really well-timed joke—and that’s the part that makes content actually good.
AI isn’t here to replace jobs—it’s here to make smart people work smarter (and to stop me from spending two hours rewriting the same email).
Now, if you’ll excuse me, I need to see if one of these AIs can finally explain why my WiFi keeps going out when I need it most.
