AI isn’t here to replace us—it’s here to stop us from wasting three hours on emails, reports, or brainstorming sessions that go nowhere. I don’t just “play” with AI tools; I use them as part of my daily workflow to save time, sharpen ideas, and move faster.
Here’s how I use ChatGPT, Claude, Gemini, and Perplexity as my personal digital team—without letting them run the show.
ChatGPT: The Creative Workhorse
ChatGPT is the intern that never sleeps. It’s fast, versatile, and sometimes too confident for its own good—but in the right hands, it’s a productivity booster.
- Drafting – Blogs, ad copy, email flows, landing pages.
- Brainstorming – Hooks, campaign ideas, headline variations.
- Data crunching – Summaries, quick analysis, light reporting.
Claude: The Long-Form Brain
Claude is the one you call when the project is too heavy for ChatGPT’s short memory. It handles context and detail beautifully.
- Reading & summarizing – Contracts, research papers, 80-page PDFs.
- Structured writing – Whitepapers, technical docs, legal frameworks.
- Context retention – Keeps track of conversations better than most LLMs.
Gemini: Google’s Data-Native AI
Gemini is Google’s answer to AI productivity—and it’s naturally tied to the Google ecosystem.
- SEO insights – Keyword research and SERP data baked in.
- Workspace integration – Drafts inside Docs, Sheets, Gmail.
- Live data pull – Less “hallucination,” more grounded in real-time info.
Perplexity: The Research Engine
Think of Perplexity as AI meets Google Search. It cites sources, fetches fresh data, and saves hours of digging.
- Live search – Real-time answers backed by links.
- Market research – Competitor snapshots and trend analysis.
- Fact-checking – Verifies what other LLMs might fudge.
How I Actually Use AI Assistants
- Content creation – Draft blogs, ads, scripts, and then refine by hand.
- Research – Use Claude + Perplexity to cut research time in half.
- SEO & strategy – Tap Gemini for search-focused insights.
- Client work – Speed up prep, proposals, and campaign ideas.
- Automation loops – Tie outputs into CRMs, bots, or ElevenLabs for content at scale.
AI doesn’t replace experience, creativity, or judgment—it amplifies them. Used right, these tools give me more time to think strategically while they handle the heavy lifting.