Running social media at scale isn’t just posting pretty pictures—it’s data, scheduling, reporting, and juggling a dozen platforms at once. The tools I use—Metricool, Sprout Social, Hootsuite, and Later—turn that chaos into strategy.
Metricool: My Daily Command Center
If I had to pick one tool to run it all, it’s Metricool.
- Unified scheduling – Plan posts across Instagram, TikTok, LinkedIn, YouTube, and more.
- Analytics dashboards – Track growth, engagement, and ad spend in one place.
- Competitive benchmarks – See how you stack up against industry peers.
- Ad integration – Manage Meta, Google, and TikTok campaigns directly.
💡 Pro tip: I use Metricool’s reporting to show clients real ROI—not just vanity likes.
Sprout Social: The Enterprise Communicator
Sprout shines when you’re managing big accounts or multiple brands.
- Advanced reporting – Enterprise-grade data, especially for exec decks.
- Team collaboration – Assign messages, track responses, avoid overlap.
- Social listening – Monitor brand mentions and sentiment at scale.
Hootsuite: The OG That Still Delivers
Hootsuite has been around forever, and while it’s not as flashy as others, it’s still reliable for larger teams.
- Bulk scheduling – Upload and queue content in batches.
- Team permissions – Manage access for agencies and contractors.
- App integrations – Pair with CRMs, help desks, and more.
Later: Visual Planning for Creators
Later makes social look easy—and that’s its superpower.
- Drag-and-drop scheduling – Especially useful for Instagram and TikTok.
- Visual calendar – Plan feeds for aesthetics and cohesion.
- Link in bio – Drive clicks straight from posts.
How I Use Social Media Tools in Real Campaigns
- Metricool runs the daily show: scheduling, reporting, ads, and competitor tracking.
- Sprout Social for enterprise clients needing deep analytics and listening.
- Hootsuite when managing multi-team collaboration and bulk scheduling.
- Later for aesthetic-first brands where visuals drive conversions.
The right tool isn’t about what’s popular—it’s about what works. For me, Metricool is the backbone of daily social operations, with Sprout, Hootsuite, and Later filling in where scale, visuals, or enterprise features matter.