Vivid Entertainment: Taking Digital Back, Making It Bigger, and Having a Damn Good Time Doing It
Vivid wasn’t just a brand—it was a movement. The name carried weight, but the digital side? Let’s just say it was living in the past, wearing an outdated UX, and outsourcing revenue like it was allergic to profit. That’s where I came in.
My mission? Take control, bring it in-house, and build a digital empire worthy of the name. That meant reinventing subscriptions, supercharging e-commerce, launching new revenue streams, and making sure every piece of content worked harder than ever. Basically, I turned a big brand into an even bigger money machine.
What I Did (Or, How I Stopped the Money Leaks and Started the Growth Spree)
✔ Took Digital Back In-House & Rebuilt It from the Ground Up – Vivid was outsourcing its online business, which is like owning a Ferrari and letting someone else drive it. I fixed that. New systems, new strategy, total control.
✔ Reinvented Subscriptions & Memberships – More members, higher retention, increased lifetime value. I made sure Vivid wasn’t just getting clicks—it was getting paying customers.
✔ Transformed E-Commerce Into a Sales Beast – Digital stores were sluggish. I rebuilt them, optimized conversion funnels, and turned passive shoppers into repeat buyers.
✔ Built a Performance Marketing Powerhouse – SEO, paid media, affiliate growth, influencer campaigns—I didn’t just run ads, I engineered revenue engines.
✔ Expanded Monetization Beyond the Website – Think licensing, pay-per-view, and premium partnerships. More platforms, more eyeballs, more dollars.
✔ Pushed the Boundaries with VR & Live Streaming – Because when you’ve got a legendary content brand, you don’t just keep up—you lead.
✔ Revamped UX/UI for Engagement & Retention – Faster, smoother, and optimized to turn visitors into subscribers. Because pretty websites are nice, but profitable ones are better.
The Result? A Digital Business That Actually Matched the Brand’s Legacy
Vivid had the name, the audience, and the reputation—it just needed a digital strategy that made it print money instead of just looking cool. I built it, optimized it, and made sure Vivid wasn’t just playing in the digital space—it was dominating it.
🚀 More control. More revenue. More growth. Also, probably less stress for leadership, because nothing keeps executives happy like revenue going up and problems going away.