E-commerce isn’t about having a pretty storefront—it’s about turning browsers into buyers and scaling without breaking. The platform you choose is the foundation for everything: checkout flow, upsells, subscriptions, even how fast you can test new offers.
I’ve built and optimized dozens of stores over the years, and my go-to stack is Shopify, WooCommerce, and Shopify Plus.
Shopify: The DTC Growth Engine
Shopify is the fastest way to launch and scale a store.
- All-in-one simplicity – Hosting, checkout, payments, and security, all included.
- Massive app ecosystem – Subscriptions, loyalty, upsells, bundles—just plug and play.
- Conversion-first templates – Optimized storefronts out of the box.
WooCommerce: The Content-Driven Storefront
When content marketing is the driver, WooCommerce shines.
- Native to WordPress – Seamlessly pairs with blogs, SEO, and editorial workflows.
- Unlimited customization – No platform guardrails limiting your imagination.
- Cost control – Fewer monthly SaaS fees, more ownership—if you know how to manage it.
Shopify Plus: Scaling Without Cracks
For enterprise brands or high-traffic DTC, Shopify Plus adds the muscle.
- Custom checkout – Optimize every step of the purchase journey.
- Advanced API access – Integrate with CRMs, ERPs, and custom flows.
- Enterprise-level support – Launch specialists and faster turnaround.
How I Use These Platforms in Real Workflows
- Shopify to launch and grow DTC and subscription-first brands.
- WooCommerce for content-heavy businesses that rely on SEO + blogs to drive sales.
- Shopify Plus when scaling to global markets, high traffic, or enterprise setups.
The best platform is the one that lets you move fast, convert customers, and scale revenue—not the one that slows you down.